How to Collect Video Testimonials from Parents

A 60-second video of a real parent saying "my son went from C6 to A2" is the most convincing thing a tutor can show a new parent. Here's how to collect them without awkwardness.

When to ask

• After results day — PSLE in late November, O-Level in January, A-Level in February.
• After a big improvement in a school test.
• When a parent thanks you on WhatsApp — reply with a thank-you, then ask.

Questions that make a great testimonial

1. What was your child finding hard before our lessons?
2. What has changed since — in results, confidence or attitude?
3. What do you like most about how the lessons are run?
4. What would you tell another parent who's thinking of signing up?

Before → after → why → recommendation. That's the shape of every testimonial that persuades.

Make recording easy

• Send a link, not instructions to film and send a file.
• Show the questions on screen while they record, so they don't freeze.
• Let them watch it back and re-record before sending.
• Keep it short — under 2 minutes.

Get consent, every time

Videos often mention children. Ask parents to agree, clearly, that you can share the video on your website or social media — and respect it if they'd rather you didn't. Singapore's personal data rules are explained by the PDPC.

Turn one video into a month of content

1. Post the full video on Instagram, Facebook and your Google Business Profile.
2. Pull out the best sentence as a quote image.
3. Add the quote to your tutor profile on agency sites and Carousell.
4. Send it to new parents who are deciding.

Pair videos with Google reviews for search: how to get more Google reviews as a tutor.